Dickies has been at the forefront of the work-wear and Street apparel industry for over 9 decades.
Even during its humble, working-class formative years Dickies products were regarded as some of the toughest in the industry. Fast forward to 2021 and while the designs have been tweaked, Dickies patented twill technology and reputation for high quality garments is now universally recognised.
Committed to the production of hard wearing, fashionable work and Streetwear, Dickies branched out, the brand now found in all 50 States across the USA, and in Saudi Arabia, South Africa, Australia, Russia, Chile, South Korea, Japan, Taiwan, Iceland, Canada, Germany, France, Italy, Ireland, Croatia, the Philippines, Poland and Mexico.
Here in Australia, Dickies operates out of the Atomic Fashion Marketing office in Queensland and is solely responsible for the design, distribution, marketing, wholesaling and retailing of all Dickies across Australasia and Indonesia.
Dickies are excited, and continually work with projects whose primary focus is raising funds for charity and supporting local community initiatives which benefit and encourage young people to stay active.
“The Usher Cup recognises the importance of sporting clubs, which encourage staying healthy and exercising from a young age. This is an incredibly important lifelong skill, which we wish to support. Our youth are the future.”