Peter (Coxey) grew up in one of the toughest areas of Western Sydney, yet despite the many challenges his childhood presented on many levels, his determination to succeed saw him complete a Bachelor of Business, majoring in Marketing and Economics at the NSWIT.
In 1988, Peter and wife Debbie established their own sales & marketing business which has now expanded and is operational across 29 countries. Their success is largely attributed to diligently and consistently applying key leadership principles to each project and to continually grow the potential of their people.
Peter’s mission has always been to build stronger leaders so they can live better lives, and as a result, in 2003, he established Leadership Dynamics Australia, a platform which would enable him to share his global leadership experience, processes and strategies with Australian businesses and professional sporting organisations, to help them achieve their vision.
Peter works alongside Business Owners, CEO’s, Company Directors and Professional Sporting Organisations and their key leaders to grow leadership thinking and behaviours to build their level of influence and to develop a winning team culture – key factors to maximise business performance.
His unique leadership process is tailored to the individual needs of each organisation, though it often encompasses his famous one on one mentoring, leadership events/workshops and team building sessions.
Some of his clients include Bellevue Capital Financial Services, Provident Super Strategies, Prpty360, EOS, Info Trust, XAM Consulting, CEADA, Leadbolt, Nextpond, Renascent Constructions, Gregory Jewellers, Urban Fitness, Omega Services, Braeside Building, Aris Construction, Signature Camper Trailers, mcrIT, Vobis Equity Attorneys, and Cosmo Cranes.
Despite Peters business success, he is most proud of his marriage to Debbie, the love of his life whom he married in 1987. The pair raising their two sons, Dane and Jarrod, in Northern Sydney.
The inaugural Usher Cup directly aligned with Peters love of surfing and commitment to play a role in the development of grass roots surfing and community sport.
“Having grown up surfing in Cronulla, living opposite Cronulla point – surfing with my mates was such a big part of my life when I was young. It was a very important outlet for me.”
“Over the last 15 years I’ve had the honour and privilege to utilise my Leadership Dynamics process in both professional and amateur sport, Rugby league, Australian football, men’s and women, golf, surfing and women’s tennis. The future of sport is with the young generation”
“When Theo sent me the vision for the Usher Cup for young male and female surfers, his vision aligns with my values to give the younger generation an opportunity to achieve their dreams.”
An internationally recognised Leadership Specialist, Peter focusses on creating a desire in individuals to grow their leadership potential by bringing about a change in their thinking, and creating an understanding of what Leadership is really about.
Peter left us with these final words when asked about the importance of supporting events like the Usher Cup in times like these.
“Now more than ever is the time when we need to pull together to foster and grow unity, and really promote the spirit of community that exists strongly here in Australia. There has been so much isolation lately (and all that it brings) so it’s really important that people feel supported, valued and cared for. The Usher Cup is a fantastic way to do this for the young surfing community and their families.”